Ok we reverse launched a product called The Tip. Its a weekly publication in Dominica, free. Effectively a free paper. We have alot of stuff in there, mainly listings, tv guide, coupons etc. The effect will be interesting.
We know the papers locally are going to scream. We are doing a press conference tomorrow to launch even though the actual first distribution happened on Wed.
We wanted the product in the market so the consumers could understand where it was coming from and also not be in the dark about its qualities.
Its actually a nice product and though its not under pressure, it will face the usual small country challenges.
So thats what we have been lookin at over the last few days.