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Tuesday, September 18, 2007

Design at any cost

In the ad agency business you have to be very aware of competition. But sometimes it gets ridiculous.

The thing is that you have to make a concious decision not to be competing with people whose modus operandi is to use the suspicion of Caribbean people towards the value of creative work, to their favour.

Its an interesting phenomenon. Unfortunately what it means is that many businesses end up making no money because they price themselves out of the business. Its already come to pass in video production, and graphic design seems to be heading that way. The worst part is that standards of course are extremely low. Its a challenge you really dont want to take on. Of course ad agency work is really scarcely dependent on graphic design. Its a very small part of what we do. But its the low hanging fruit in the business. Everyone feels they can draw a pretty picture, and make a living doing it. More power to them.

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