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Saturday, July 12, 2008

Its just business

There is a level of competition in the Caribbean where we start to understand how people can be manipulated.

FSI have worked for both Cable & Wireless and Digicel as an agency. In fact we worked for Orange too at a point. We have done some interesting stuff.

The level of competition got ridiculous because at some levels people have managed to be convinced that someone competing for a small market is effectively trying to kill them and ruin their lives.

I am ashamed to say it makes the perfect business case for expatriate bosses of local companies. Local people just cannot divorce their personal likes and dislikes from the business need. Hard as it is...the expats simply want to meet their targets and piss off. The locals want to play their own version of Age of Empires and have stories to tell about who they 'funded' or not.

The Caribbean cannot sustain more than two cellphone companies. With America Movil and Carlos Slim (the second richest man in the world) now actively in this region, someone is going to get acquired. And with those aquisitions people you thought were your mortal enemies, may have to become your best friends.

Wise up people...

3 comments:

Billy said...

they better wise up.

david santos said...

Iloved this post and this blog.
Have a nice week.

TropicallyTied said...

I was discussing a business transaction with a phone company employee and they were more keen on interrogating me as to why I was not on their network. They gave me a right grilling.