These are tough times for anyone in advertising. In a region where the idea of the value of an advertising agency, is just below that of a photographer (or picture take outer).
We are pitching to more accounts than ever though because tough times brings about a need to differentiate, or die. Therefore we are talking to people who would traditionally skip over us.
Its interesting. In a market where distributors and wholesalers have cannibalised marketing and advertising and have created the standards of cheap n dirty that allow any con man with a few dollars to appear to be doing so much, we need change.
Long live introspection and fear. It creates a need to think.