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Friday, March 13, 2009

Tough times

These are tough times for anyone in advertising. In a region where the idea of the value of an advertising agency, is just below that of a photographer (or picture take outer).

We are pitching to more accounts than ever though because tough times brings about a need to differentiate, or die. Therefore we are talking to people who would traditionally skip over us.

Its interesting. In a market where distributors and wholesalers have cannibalised marketing and advertising and have created the standards of cheap n dirty that allow any con man with a few dollars to appear to be doing so much, we need change.

Long live introspection and fear. It creates a need to think.

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