In a meeting of our ad agency network in Miami, everyone was trumpeting new wins in 2009. The consensus is that small independent agencies will do generally well this year because for the first time companies will look beyond cushy relationships and actually start questioning how much they spend on marketing.
Of course the numbers are relative to markets. My indian counterpart, Atul from Ignitee was talking about a huge account with the Indian Board of Tourism. Kinda humbled any thought of relative success some of the other agencies had.
But anyway, listening to some of the agency stories gives perspective on success or failure. Its always funny to return to Dominica after those meetings. Love it more than ever though.